Allocating resources rightly
Reduced product design operating costs by approximately 50%, demonstrating the team could deliver the same output with half the headcount it carried the prior year.
Fix the structure, not the symptom.
Business risk
Design resources were misallocated toward interface-level (UI) work of low marginal value, while a structural gap — missing information architecture — went unaddressed. This produced redundant work and inflated headcount requirements without a corresponding increase in output.
Intervention
Rebuilt the missing information architecture layer instead of continuing to patch the surface layer, then centralized the team around the corrected structure.
Business outcome
Reduced product design operating costs by approximately 50%, demonstrating the team could deliver the same output with half the headcount it carried the prior year.