See all cases Case 08 of 14
A better language for better UX
Lowered the comprehension barrier to adoption, reducing onboarding friction and support dependency.
The shape of this work 
Vehicle — the practitioner
Vehicle — collaborators
Interface — what was delivered The engagement
Business risk
Low product adoption among non-expert users represented a direct commercial risk: a technically capable product that only expert users could operate limits addressable market and increases customer support and onboarding cost.
Intervention
Converted underused internal documentation into a visual taxonomy and shared vocabulary, deployed across every user touchpoint and reused internally to align product, engineering, and design.
Business outcome
Lowered the comprehension barrier to adoption, reducing onboarding friction and support dependency.
Engagements and outcomes, anonymized. Details on request.