Collaborating in a complex and competitive environment
Within one year, this created the conditions for a company-wide product reorganization in favor of design-led practices, and grew the design function's influence, scope of responsibility, and headcount.
Teach your function; the org reorganizes around it.
Business risk
Limited understanding of design’s function and value among adjacent teams constrained the design organization’s ability to grow its scope and influence.
Intervention
Applied a management-cybernetics approach, systematically running a design-thinking workshop across as much of the organization as possible.
Business outcome
Within one year, this created the conditions for a company-wide product reorganization in favor of design-led practices, and grew the design function’s influence, scope of responsibility, and headcount.