Cross-functional center of gravity

Without a function or person actively driving alignment, cross-functional initiatives fragment, stall, or compete for priority — a common failure mode in scaling organizations.

Built cross-functional relationships deliberately and positioned the creative function as the rallying point for core initiatives, without any change in formal authority or mandate.

Became the organizational center of gravity for core initiatives — the same authority-without-mandate pattern demonstrated in Co-Evolution, now repeated at a second company.