Design leadership that pays for itself.
Alejandro turns design and UX functions into measurable business value: lower operating costs, higher throughput, faster decision cycles, and revenue growth. His track record includes cutting marketing operating costs by 80%, driving 45% gains in team efficiency, and launching a product that broke prior revenue records.
80%
Cut in operating costs while maintaining output
45%
Gains in team efficiency from consolidated process
Record
Revenue breakthrough from a design-led product relaunch
20 yrs
Operating across Colombia, France, Canada, Spain & the UK
Design org design
Builds and scales design organizations, aligning them with product, engineering, and operations.
Cross-functional synthesis
Runs workshops that get diverse stakeholders to alignment fast, across every function in the business.
Strategic design
Applies a computational-thinking lens to leadership — clarity, measurability, and repeatable process.
Information architecture
Turns complex problems into clear, simple, executable structures — not just interfaces.