Marketing Consolidation & Insourcing
Cut annual marketing operating cost by 80% while increasing speed, consistency, and control by eliminating external dependency. Saved the org $200K in advertising spend and removed two external providers
Stop it to prove its worth.
Business risk
Marketing activity was spread across fragmented ownership, likely including external dependency, inflating cost and slowing decision-making without a corresponding gain in output or control.
Intervention
Consolidated all marketing activity under a single, simplified management structure and rebuilt the capability fully in-house, removing dependency on outside vendors or agencies.
Business outcome
Cut annual marketing operating cost by 80% while increasing speed, consistency, and control by eliminating external dependency. Saved the org $200K in advertising spend and removed two external providers