Visuals That Inform The Right Bets (Portfolio Analytics)
Higher precision in game design decisions and increased efficiency of design and user research investment across the portfolio.
See the portfolio, then place the bet.
Business risk
With 450+ games in the portfolio, leadership had no consistent framework to compare user behavior across products or benchmark design decisions — a blind spot for portfolio-level resource allocation.
Intervention
Led a data visualization initiative applying a vector-based model to normalize behavioral data across the full portfolio, producing a shared visual language for evaluating design performance.
Business outcome
Higher precision in game design decisions and increased efficiency of design and user research investment across the portfolio.