See all cases Case 04 of 14
Visuals that inform the right bets (portfolio analytics)
Higher precision in game design decisions and increased efficiency of design and user research investment across the portfolio.
The shape of this work 
Vehicle — the practitioner
Vehicle — collaborators
Interface — what was delivered The engagement
Business risk
With 450+ games in the portfolio, leadership had no consistent framework to compare user behavior across products or benchmark design decisions — a blind spot for portfolio-level resource allocation.
Intervention
Led a data visualization initiative applying a vector-based model to normalize behavioral data across the full portfolio, producing a shared visual language for evaluating design performance.
Business outcome
Higher precision in game design decisions and increased efficiency of design and user research investment across the portfolio.
Engagements and outcomes, anonymized. Details on request.