Portrait of Alejandro Marin

Design & Product Leader

Designer, researcher, operator.

20+ years across entrepreneurship and in-house leadership. I've built small companies from the ground up, and grown from a designer role into a VP position.

Open to leadership roles and fractional mandates. Montreal, hybrid or remote.

Profile
Operating years
20+
Countries I've worked in
5
Working languages
3
Teams built from zero
3
Teams I've strengthened
9
Credentials

Master, Interaction Design (Lyon 2) · BA Visual Design · NN/g UX Certified, UX Management

The arc One continuous line, not a career change
Origin

A kid who drew for hours, learning to think visually

Craft-forming

A professional visual designer, then interaction designer

Pivot

A visual thinker turning from art to STEM and cognitive science

Operating

A leader growing from designer to VP, building and consolidating functions

Now

A design operator dedicated to research that improves operations

T-shaped, on purpose. My breadth in business and technology is a conscious effort to understand my partners: their language, their constraints, their goals. It makes me a better collaborator, and a better designer. It is also what teams now ask of a design leader: to work across the whole product, not only its surface.

T-shaped · Disciplines

Where my breadth and my depth come from.

Breadth

Business

I ran my own studios, owned a product P&L, and merged three functions into one unit. I read work in revenue, cost, and risk.

Breadth

Technology

A decade toward STEM and cognitive science. I prototype in code and work with AI, so I design with the material, not on faith.

Depth

Design

20+ years in visual information, interaction, and systems. Information design is where I go deepest: structure made visible, so teams can decide.

Key competences

People

Design org design

I build and scale design organizations, aligning them with product, engineering, and operations.

Facilitation

A practice I cultivate and study. I run workshops for boards, leadership teams, and large groups. Then I build the framework the group needs to act — an operating tool, not a slide.

Structure

Information architecture

I turn complex problems into clear, simple, executable structures — not just interfaces.

Cross-functional synthesis

I use diagrams to align teams. I turn many points of view into one visual model that product, engineering, and operations can read and use to decide — with or without a workshop.

Direction

Strategic design

I apply a computational-thinking lens to leadership — clarity, measurability, and repeatable process.

Vision and future thinking

I look past the next roadmap. A few small innovation awards show the interest is real: OpenIDEO × Amnesty International (2011), La Charrette × McCord Museum (2019).

Work with me.