Design systems to support the entire operation

Multiple functional teams (game design, web design, design ops, UX research, creative tech, art direction, communications) were operating without shared standards, making cross-team alignment costly and slow.

Drove department-wide adoption of a design systems model that went beyond UI components, converting every team's output into reusable component and pattern libraries across both horizontal and global capabilities.

Converted one-off deliverables into scalable, reusable assets — reducing duplicated effort and increasing organizational throughput without proportional headcount growth.