Structure Risk Diagnostic

Find out where your structure is quietly costing you.

A fixed-scope diagnostic that maps how your organization actually works — then checks what your team told me against what your market can actually see. You get the two or three structural gaps that are costing you money or speed, and a clear statement of which ones are just noise.

Book a 20-min fit call

No pitch attached. If there's nothing actionable, I'll tell you that too.

What your team says“We're a marketplace. Both sides matter.”
the gap
What's observably true“Everything you've built speaks to one side.”

The deliverable

Three things, in five business days.

A structural map of your organization

One diagram, built from a short survey. An x-ray of how the whole thing is actually put together — and where it's under load you're paying for.

A structural x-ray from a delivered diagnostic: clients and talent flowing toward a central platform, with the client side flagged as over-weighted.
A page from a delivered diagnostic, client redacted. The callout is the finding.

A written diagnosis: 2–3 findings, maximum

Every finding is a gap between two things you can both verify: what your team said and what's observably true. Prioritized by cost, not by how interesting they are. Most audits bury the answer in thirty pages. You get the two or three things worth acting on.

One 30–45 minute call

I walk you through the findings, you push back, we get to what you should do first.

Flat $2,000. Delivered within five business days of complete intake.

The process

A short survey. A sharp read. No workshops.

  1. Fit call (20 min)

    We confirm the diagnostic fits your situation. If it doesn't, I'll say so.

  2. Your team answers a short survey

    About twelve minutes each. One person is enough; three to five across different functions is better, because where their answers diverge is usually where the money is.

  3. I check your answers against the outside

    Your site, your sales material, your competitors, your product if you want me in it. What an organization says about itself and what it has actually built are rarely the same thing, and the distance between them is measurable.

  4. I diagnose

    Twenty years of running design and org work is what separates the misalignment that's expensive from the one that's cosmetic. That judgment is the deliverable.

  5. Findings call + report

    We talk it through live, then you get the PDF.

The honest part

You're already paying for this. You're just not getting an invoice.

Structural misalignment never shows up as a line item. It shows up as a marketing budget aimed at someone who can't sign, a team rebuilding a decision that was already made, a launch that slips for reasons nobody can quite name. By the time it's visible it has been billing you for years. Two thousand dollars is under two days of a mid-size consultancy's rate and less than a week of one senior hire, fully loaded. What it buys is knowing which of those leaks to stop first.

And yes — you could probably get a map out of a model. I use AI in my own pipeline, and it can read your website too. What it hasn't done is sit inside organizations for twenty years and watch how these gaps end: which ones drain a quarter, which ones kill a launch, which ones a company carried for five years without noticing. That's the difference between a list of everything slightly out of alignment and two or three findings in the order you should act on them. Most reads like this start with a six-week discovery phase and cost several times as much. This one starts with a survey.

This diagnostic is built on a business-design methodology I developed and ran at my own consultancy — not a template I downloaded.

Fit

For executives who own the consequences.

You're a CTO, CPO, CEO, or founder. Something feels slower or more expensive than it should be — delivery, marketing spend, decision-making — and you suspect it's structural, not a people problem. You want an outside read before committing to a bigger engagement, not a six-month transformation program.

A food distributor named three buyer roles in their intake. Every answer after that described only one of them — and it wasn't the one who signs the purchase order. Their entire persuasion argument was built for someone who couldn't say yes.

Not for you if: you want implementation, facilitation, or a full org redesign. This is a diagnosis, deliberately scoped. It's also not a UX audit — I'll look at your site and your product, but only to test what you told me, not to critique the interface. If interface critique is what you actually need, say so on the fit call and we'll scope that separately.

One survey. One diagram. Two or three findings that matter.

Book a 20-min fit call

Fixed scope, flat $2,000, five business days from complete intake.