Marketing Consolidation & Insourcing
Cut annual marketing operating cost by 80% while increasing speed, consistency, and control — saving the organization $200K in advertising spend and eliminating two external vendor relationships.
Business risk
Marketing activity was spread across fragmented ownership, including external dependency, inflating cost and slowing decision-making without a corresponding gain in output or control.
Intervention
Consolidated all marketing activity under a single, simplified management structure and rebuilt the capability fully in-house, removing dependency on outside vendors and agencies.
Business outcome
Cut annual marketing operating cost by 80% while increasing speed, consistency, and control — saving the organization $200K in advertising spend and eliminating two external vendor relationships.