Designer, researcher, operator.

20+ years across entrepreneurship and in-house leadership — building small companies from the ground up, and growing from a designer role into a VP position.

Profile
Operating years
20+
Countries operated in
5
Working languages
3
Credentials

MSc Interaction Design · BA Visual Design · Certified UX Manager

The arc One continuous line, not a career change
Origin

A kid who drew for hours, fixated on movement

Craft-forming

Visual design, then interaction design

Pivot

A decade toward STEM and cognitive science

Operating

Designer to VP — building and consolidating functions

Now

Practitioner-researcher on visual reasoning

T-shaped: breadth across STEM, depth in visual information, interaction, and systems. He has built multiple design organizations and is equally capable operating as a solo designer when that is what the work calls for.

Key competences

Design org design

Builds and scales design organizations, aligning them with product, engineering, and operations.

Cross-functional synthesis

Runs workshops that get diverse stakeholders to alignment fast, across every function in the business.

Strategic design

Applies a computational-thinking lens to leadership — clarity, measurability, and repeatable process.

Information architecture

Turns complex problems into clear, simple, executable structures — not just interfaces.

Work with Alejandro.