Cross-Functional Center of Gravity
Became the organizational center of gravity for core initiatives — the same authority-without-mandate pattern demonstrated in Collaborating in a Complex and Competitive Environment, now repeated at a second company.
Business risk
Without a function or person actively driving alignment, cross-functional initiatives fragment, stall, or compete for priority — a common failure mode in scaling organizations.
Intervention
Built cross-functional relationships deliberately and positioned the creative function as the rallying point for core initiatives, without any change in formal authority or mandate.
Business outcome
Became the organizational center of gravity for core initiatives — the same authority-without-mandate pattern demonstrated in Collaborating in a Complex and Competitive Environment, now repeated at a second company.