Collaborating in a Complex and Competitive Environment
Within one year, this created the conditions for a company-wide product reorganization in favor of design-led practices, and grew the design function's influence, scope of responsibility, and headcount.
Business risk
Limited understanding of design’s function and value among adjacent teams constrained the design organization’s ability to grow its scope and influence.
Intervention
Applied a management-cybernetics approach, systematically running a design-thinking workshop across as much of the organization as possible.
Business outcome
Within one year, this created the conditions for a company-wide product reorganization in favor of design-led practices, and grew the design function’s influence, scope of responsibility, and headcount.